What is Cyclical?
Cyclical is a biweekly newsletter (sometimes more) about trend analysis + forecasting, fashion insights, personal style and cultural critique— a good mix of fluffy fun content too like shopping guides, runway reviews, interviews and the occasional podcast!
Who am I?
Hi! If you’re just getting to know me here are the highlights- my name is Mandy Lee, I go by oldloserinbrooklyn online. I’ve been working in beauty/fashion trend forecasting since 2019 but what I really love is the intersection of fashion and culture. Most of my work and the topics I discuss are rooted in dissecting fashion history and applying it to a modern context!
I started sharing my predictions, runway reviews, personal style musings and fashion insights on TikTok in 2021, and grew an audience of ~532,000. Over the years I’ve been recognized for my contributions to the fashion industry including Vogue Business 100 Innovators and Rolling Stone 25 Most Influential Creators of 2024, bylines in The Face, and featured in press by Vogue, Business of Fashion, British Vogue, Dazed, Women’s Wear Daily, Paper, Harpers Bazaar, Forbes, Elle and many more. I’m also mother to #75hardstylechallenge, a personal style challenge that has amassed over 70,000 participants in its first year. What I’m trying to say is I HAVE RANGE, because my love for yapping about all things fashion has no bounds.
I reside in Brooklyn with my husband and our two rescue dogs Evie and Olly. When I’m not nerding out about fashion, I’m sleeping… kidding, I also nerd out about Pokemon, shuffleboard, fresh produce and reality competition shows.
What Do I get With Free vs Paid?
Free subscribers will receive a few newsletters a month which are available in your inbox indefinitely and on Substack for two weeks before being archived under paid.
Paid subscribers will have access to all articles, podcasts, and archives and Cyclical’s monthly premium content series You Heard It Here First, your first look into behind the scenes fashion industry news, discovery, analysis, the best secondhand searches (with links) and emerging brands/trends.
Each week I choose a free subscriber who is active on Cyclical (liking, restacking, commenting, active in the chat ect.) and update them to paid for 1 month. If you are active, keep an eye on your DMs!
How Can I Reach You?
I’m on Instagram, Tiktok and Threads.
Please email oldloserinbrooklyn@gmail.com or teamoldloserinbrooklyn@gersh.com for business inquiries.
Last Words
This community means everything to me. Over the last 3+ years of “being” oldloserinbrooklyn, the thing I feel most grateful for is you— a community full of stylish, brilliant, inquisitive, insanely cool, big brained fashionheads. Talking about fashion is the only thing I ever want to do. It’s the only thing I can do. Thank you for being here from the bottom of my heart.
